Join us for a witty, insightful, and groundbreaking take on one of the most urgent questions of our time:
Why, despite overwhelming scientific evidence, do we still ignore climate change?
This interactive workshop by climate change communications expert George Marshall provides a short introduction to the latest research in communications—and an opportunity to improve our own narratives. Participants will leave with an understanding of current theory, new tools to analyze their existing communications, new ideas to try, and a set by step process for developing and testing narratives and language for their own audiences.
Narratives, language and images drive action.
We’ll address questions like these;
· Do we talk about sustainability and climate change as an environmental or economic or social threat? Or do we talk about them as an economic or political opportunity?
· How do sustainability and climate change relate to other values such as religious faith, nationalism, cultural pride? Are we taking action for ourselves, our country, our children, the future?
· Who do people trust to tell them about these issues?
· What are the core values that motivate people to take action, and what values lead them to ignore and deny sustainability and climate change challenges?
ABOUT GEORGE MARSHALL
Over the past 25 years George Marshall has worked at all levels of the environmental movement, including many years in the US as a senior campaigner for Greenpeace US and the Rainforest Foundation. Working though the Oxfordbased Climate Outreach and Information Network (COIN), the charity he founded in 2004, he has become one of the leading European experts in climate change communications. He is a lead advisor to the Welsh Government and has led academic, government and campaign trainings around the world. George is in Chicago promoting his new book, Don't Even Think About It: Why Our Brains Are Wired to Ignore Climate Change, You can see George on Youtube – How to Talk to a Climate Denier, in a TED format, or read his blog at www.climatedenial.org